Fintech
Nova Bank
A banking app that makes everyday money feel calm rather than stressful.
- Year
- 2025
- Platforms
- iOS, Android
- What we did
- Product strategy, Product design, Mobile development
- Drop off during signup
- Thirty day retention
- App Store rating
The challenge
Nova had a banking licence, a small engineering team and an onboarding flow that lost more than half of its signups before the first deposit. Users told them the app felt like paperwork. The team needed a product that felt trustworthy without feeling like a bank from 2004.
Our approach
We rebuilt onboarding around a single question at a time, moved identity checks to the background so people were never stuck watching a spinner, and designed a home screen that answers the only question users actually open the app for, which is whether they can afford the thing in front of them.
What we built
- A five step onboarding flow with identity checks running in the background
- Spending insights that group transactions automatically, with no manual tagging
- Shared accounts and instant transfers between Nova users
- Full support for English, Hebrew and Arabic, including right to left layouts
Get in touch
Tell us what you are building
Send a few lines about your project and we will come back with honest thoughts, a rough timeline and a price range. No pressure and no sales call unless you want one.
- Response time
- Within one business day
- Based in
- Tel Aviv, working worldwide
- We speak
- English, Hebrew, Arabic